Lickety-Split Meals
We all age, even best selling books like Lickety-Split Meals. We refreshed the content with new recipes, updated dietary guidelines, and even more practical tips for healthy eating on the run. It was our job to make this flagship product sizzle on the outside and sing on every page between the covers.

Working with the personality-driven brand that we created for author Zonya Foco, we designed a book that shouts, "Yes you CAN cook healthier, delicious meals and I'll make it easy." This is one cookbook that doesn't lay down on the job. It comes with a stand-up easel, acting like a counter top coach to new and seasoned cooks alike.

When does a book become a revenue source? When it's designed to sell and deliver what customers want.