Building on this success, MichBio launched the Expo, a two-day, state-wide conference for life science companies, entrepreneurs, investors and industry advisors. We created the stand alone Expo brand, without losing the connection to MichBio. We created a look and a web site that said big deal from the get-go, enhancing the perceived value of the event and the sponsoring organization. The client asked us to help them start-up and stand out. We did what they asked. It worked. They’re glad. We’re happy!