Audio
The Who, What, When and Where of Human Decision-Making
Time: Approximately 12 minutes
The Stories People Tell: How Narrative is Used to Interpret Facts
Time: Approximately 4 minutes
Video
Focus groups and how they reveal the stories that give the facts their meaning.
Podcast
The client had speaking engagement videos sitting on the shelf. They were collecting dust when we decided to put them to work. It’s a re-cycling frame of mind, but we believe that resources should be re-purposed whenever possible.
We watched the videos while eating way too much popcorn, searching for key messages embedded within the hour-long presentations. After extracting prime segments, we edited the footage, inserted stills for continuity and embedded music at the opening and close.
The results speak for themselves. Passive video is now a dynamic podcast, re-purposed and working the way that resources should.