Book
A cover is the outside voice of a book’s inner life.
“Oh, look,” it says. “Pick me up. Read the first paragraph. Look at the back cover. Now, put me in your cart.”
The cover speaks volumes about what’s inside. It is both a formal introduction and an emotional appeal to readers not yet met.
We know we’ve done our job when a cover shouts look at me and look inside at exactly the same time.